If you use the Facebook application on your mobile phone, get ready: video advertising in your news feed should get stronger soon. The social network revealed on Tuesday, 2, the possibility of being displayed automatically.
Video ads are not exactly new on cell phones, but with autoplay they gain more power and are harder to ignore. Considering that videos on Facebook are getting more and more popular and the social network is an excellent business for advertisers.
However, Facebook makes a caveat. According to the social network, only “eligible” videos can take advantage of the new tool, without, however, detailing what it means.
What the company details, which will be taken into consideration the platforms used by users when deciding who sees which ad, taking into account other apps installed on the device.
Facebook Online advertising