10 consumer trends for 2015

Ericsson released on Wednesday, 10, the results of a survey showing trends for 2015 pointed out by the public. The study heard smartphone users aged 15 to 69 years in 10 major cities: So Paulo, Johannesburg, London, Mexico City, New York, Moscow, So Francisco, Shanghai, Sydney and Tokyo.

Check out the top 10 trends for 2015, according to consumers:

1. TV on demand

The way users use media is becoming similar globally. Next year, the number of people using streaming TV services will surpass that of traditional TV viewers.

2. Useful houses

Consumers show a keen interest in having sensors in their homes that alert them to water and electricity issues and even notify them of the arrival and departure of family members.

3. Communication by thought

Many of the respondents stated that they would like to use a wearable device to communicate with others through thought. And believe me: this will be common by 2020.

4. Smart cities

Consumers believe that traffic volume maps, energy usage comparison apps and real-time water quality checkers will be commonplace in 5 years.

5. Shared economy

According to the survey, half of smartphone owners are open to renting spare rooms, home appliances and leisure equipment, as it is convenient and more economical.

6. Digital wallet

48% of respondents prefer to use their cell phones to pay for products and services. 80% believe that the smartphone will replace wallets by 2020.

7. Privacy and security

Although it is considered a good idea to share information when there are benefits, 56% of respondents would like all communication via the internet to be encrypted.

8. Long and healthy life

Respondents believe running apps, pulse gauges and food-weighing dishes would help extend lives by up to two years, per app.

9. Home robots

Consumers are accepting the idea of ​​having home robots to help with daily tasks. 64% say this is common in 5 years.

10. Children connect everything

Children will continue to drive the demand for a more accessible internet, where the physical world is as connected as the screens of their devices. 46% of smartphone owners believe that children will expect all objects to be connected when they are older.

Leave a Comment