The website Business Insiderlisted 10 technology-based segments that are expected to gain ground next year. Although most of them are already a reality today, some of them have great potential for consolidation. Check out:
10. Internet of things
The expectation is that in 2015 there will be an explosion of connection in practically all areas of the economy, including areas of home automation, transportation and health.
9. Big Data
In the coming year, companies must invest even more in Big Data solutions, with tools that help them analyze large amounts of data. The market must expand and mature.
8. Wearable devices
Get ready: health monitors, smart watches and fitness gadgets will become even more popular and dominate the market in 2015.
7. Better internet access
With advances in projects like Loon, which intends to use balloons to take internet to remote locations, the quality and speed of the connection should improve not only in large cities, but also in more remote areas.
6. Business in the cloud
More companies will start moving parts of the business to the cloud. Good examples are Amazon Web Services, Google and Microsoft, which plan to act more aggressively in 2015.
Payment services like Apple Pay are set to become a reality next year. Rumors indicate that Samsung also wants to create a mobile payment system, which could expand the sector.
4. E-commerce giants
Next year should be marked by disputes between e-commerce giants like Amazon, eBay and the Alibaba group, a Chinese giant that is worth more than Facebook.
Programmatic platforms – which automate the process of buying and selling ads – are expected to change the face of digital advertising worldwide.
2. Ad segmentation
In 2015 people will receive announcements even more adapted to the interests of each one. Advertising segmentation is already a reality, but it will become even better in the coming months.
1. Augmented reality
Next year, augmented reality glasses will become more popular and may be used well beyond games. Areas such as cinema and the real estate market will be able to make use of technology and improve the user experience.
Amazon e-commerce Augmented Reality Online advertising A cloud internet of things virtual reality Alibaba